Website design for plumbers that actually wins work
Most plumber websites are built by generalist agencies who did a dentist last week and a dog groomer the week before. The result looks fine and does nothing - because it was never built around how a plumbing customer actually behaves: they have a problem, they're on their phone, and they want to know three things fast. Can you fix it, do you cover their area, and how do they reach you.
I build websites only for UK plumbers, from Glasgow, one at a time. Every layout decision comes from the same question: does this get a plumber more enquiries, or is it decoration? Here's what that looks like in practice - and what it costs.
What a plumber's website is actually for
Honestly, I think most plumbers are sold far more website than they need. Agencies quote for ten pages, a blog, a brand workshop and a 'digital strategy' - when the job is much simpler: turn a visitor with a leak into a phone call before they hit the back button.
That means one thing above everything else: the site has to be fast, readable on a phone, and built so the next step is always obvious. A tap-to-call button that follows the visitor down the page does more for a sole trader than any amount of scrolling animation.
- Loads in under two seconds on a 4G connection - most plumbing searches happen on a phone
- Phone number visible without scrolling, tap-to-call everywhere
- Your areas covered, your specialisms, and your Gas Safe number where people can see them
- A short enquiry form for the jobs that aren't urgent - bathrooms, quotes, planned work
Built around the jobs you want, not the jobs you get
A good plumber site leads with the work you want more of. If bathroom installs pay your best days, bathrooms go front and centre - not a generic list of every pipe you've ever touched. When we scope your site through the enquiry form, the first thing I ask is which jobs you actually want your diary full of.
That's also where design earns its keep: photos of your real work, your van, your face. Plumbing is a trust purchase. Stock photos of smiling models in overalls actively cost you jobs, because homeowners can smell them a mile off.
What it costs, in plain numbers
Three options, all-in, no VAT added: a one-off build at £595 that you own outright, a managed site at £795 plus £49 a month where I handle hosting, maintenance and edits, or managed plus an after-hours triage system at £1,195. The full breakdown is on the plumbing websites service page.
No hourly surprises, no 'discovery phase' invoices. You get a scope and a price within one working day of filling in the enquiry form.
The bit no other web designer offers
I also run Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, each with a letter template you can personalise and post. Extensions, loft conversions, new builds: real jobs, found before the homeowner has Googled a single plumber.
A website catches the people already looking for you. Planning Leads finds the ones who aren't yet. No other web designer offers both, because no other web designer builds only for plumbers.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
How much does website design for plumbers cost?+
With us, £595 one-off if you want to own the site outright, £795 plus £49 a month if you want it hosted, maintained and edited for you, or £1,195 plus £49 a month with after-hours enquiry triage added. Every price is agreed in writing before any work starts.
How long does it take to build a plumber website?+
Typically one to two weeks from the enquiry form to a live site, depending on how quickly you can send over your details, photos and Gas Safe information. The build itself is fast because the structure is already proven - we're not reinventing the layout every time.
Do I need a website if I get all my work from word of mouth?+
Word of mouth still ends with a Google search - people check you exist before they call, even when a mate recommended you. A one-page site that confirms you're real, covers their area and shows your number is often enough. You don't need to blog or chase rankings for that.
Will my website show up on Google?+
The build includes the local search basics done properly: correct page titles, your service areas in the copy, schema markup, fast load times and a structure Google can read. Ranking positions depend on your area and competition, but the technical side won't be what holds you back.
Do you only work with plumbers?+
Yes. Sole trader plumbers, gas engineers and heating engineers in the UK. Building for one trade means every decision - layout, wording, features - is based on what wins plumbing work, not guesses transferred from other industries.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.