Websites for bathroom fitters: let the work sell itself
Bathroom fitting is the most visual work in plumbing, which makes the website unusually important: it's a portfolio business. Nobody books a £6,000 bathroom refit from a text-only page - they want to see finished rooms, and the site that shows the best work in the best light wins jobs the cheaper quote loses.
The good news is the bar is low. Most bathroom fitter websites are either a plumber site with one bathroom photo, or a dumping ground of 200 uncaptioned gallery images. A structured portfolio beats both, and it's simpler than it sounds.
A project page beats a photo dump
The strongest format for bathroom work is the short project page: four to six photos of one job, two sentences on what the client wanted, what you fitted, and roughly what that kind of job costs. Three or four of those pages outsell a 200-image gallery, because they show a homeowner the thing they're actually buying: a process that ends in a room like theirs.
Rough price anchors matter more than fitters expect. 'This refit came in around £5,500' filters out the £800 dreamers before they waste your evening quote visit - and reassures the serious buyer that you're in their range.
You don't need to become a content creator
Here's the opinion the social media crowd won't like: you don't need to post on Instagram three times a week. Honestly, the fitters I see winning good bathroom work have a handful of strong project pages and photos taken on a phone in decent light - not a content calendar. Social posts vanish in a day; a project page on your own site works for years.
If you enjoy Instagram, great - point it at your website. But treat social as a spoke, never the hub: the hub is the asset you own.
Built for project work, priced flat
A bathroom fitter's build includes project pages set up properly - photo structure, captions, price anchors - plus the trade essentials: fast mobile loading, tap-to-call, and an enquiry form tuned for project work (budget range, timing, photos of the current room). Full service details here; £595 one-off or managed from £795.
Bathroom work also shows up constantly in Planning Leads - extensions and loft conversions almost always add a bathroom or en-suite. The weekly digest with letter templates gets you to those homeowners while the plaster's still a drawing.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
What should a bathroom fitter's website include?+
Project pages - four to six photos per job with a short description and a rough price anchor - plus your areas, tap-to-call contact and an enquiry form that asks about budget and timing. Structured projects convert better than large unlabelled galleries.
Should I show prices for bathroom fitting on my website?+
Rough anchors, yes: 'refits like this typically £4,500-£7,000'. It filters out unrealistic budgets before the free quote visit and reassures serious buyers. Exact pricing stays for the survey - anchors just set the range.
Do bathroom fitters need Instagram?+
It helps if you enjoy it, but it's optional. Project pages on your own website do the same job and keep working for years instead of hours. If you do post, link everything back to your site - own the asset, rent the audience.
What photos do I need for a bathroom fitter website?+
Phone photos are fine if the light is decent: shoot finished rooms tidy, from the doorway and one detail shot - tiling, vanity, shower screen. Four to six per project. We tell every client exactly what to shoot before the build starts.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.