Plumbing and heating websites that don't try to say everything
'Plumbing and heating' is how most of the trade describes itself - it's on the van, the invoices and the Facebook page. So naturally the website tries to cover everything a plumbing and heating business can do: bathrooms, boilers, taps, tanks, radiators, repairs, landlord certs, wet rooms, outdoor taps. All of it, on one groaning services page.
Here's the uncomfortable truth I keep seeing: listing every service makes the site worse. Not slightly worse - measurably worse at winning the work you actually want. This page explains why, and what to do instead.
Why the everything-list backfires
A homeowner searching 'boiler replacement' lands on a page where boilers are one line among twenty. The message their brain receives isn't 'this plumber does boilers' - it's 'this plumber does nothing in particular'. Meanwhile the specialist's page, which speaks only about boilers, reads like exactly what they were looking for. Same qualification, different signal.
Google reads it the same way. Twenty services on one page means the page ranks convincingly for none of them. Three focused pages - one per service you actually want - each get to rank for their own search.
Structure it around the diary you want
The fix isn't dropping services - it's hierarchy. Lead with the two or three jobs you want your diary full of, give each its own proper page, and let the long tail live as a modest list further down. The site should look like the business you're trying to become, not an inventory of everything you've ever been paid for.
When plumbers fill in the website enquiry form, the first thing I ask is exactly that: which jobs pay your best days? The site gets built backwards from the answer.
One trade, one builder, flat pricing
I build sites only for UK plumbing and heating businesses - the full service is here - at fixed prices: £595 one-off you own outright, £795 plus £49 a month managed, £1,195 with after-hours triage. No page-count games; the structure above is the point, not an upsell.
And if you want the planned work that never reaches the search bar, Planning Leads is the other half: a weekly email digest of approved planning applications in your area - every extension needs plumbing and heating - with letter templates ready to send.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
Should my website list every plumbing and heating service I offer?+
No - lead with the two or three services you want more of, each on its own page, and keep the rest as a modest secondary list. An everything-list dilutes your message for visitors and your rankings on Google simultaneously.
How many pages should a plumbing and heating website have?+
For most sole traders: a home page, one page per priority service (usually two to four), and a contact page. Growth comes from deepening those pages, not from adding thin new ones.
Can one website cover both plumbing and heating work?+
Yes - it's the natural shape for the trade. The key is separating them into their own pages so the boiler customer and the bathroom customer each land on copy that speaks to them, rather than a combined page that speaks to neither.
What does a plumbing and heating website cost?+
£595 one-off with full ownership, £795 plus £49 a month managed, or £1,195 plus £49 a month with after-hours triage. Fixed scope and price in writing within one working day of the enquiry form.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.