Websites for boiler installers: beat the big brands locally
Every boiler installer now competes with the online giants - the national outfits with slick instant-quote calculators, next-day fitting and TV budgets. Plenty of installers look at those sites and assume the answer is to copy them. I think that's exactly wrong, and this page explains what to do instead.
A sole trader can't out-BOXT BOXT. But the giants have weaknesses baked into their model - and a boiler installer's website built around those weaknesses wins the customers the calculators lose.
Don't copy the quote calculator
The contrarian bit first: don't bolt a clunky online-quote calculator onto your site because the national firms have one. Theirs are backed by call centres, subsidised fitting teams and remote surveys; a DIY imitation gives wrong numbers, and a wrong number in writing is worse than no number. You end up honouring a bad price or starting the relationship with a climb-down.
What beats the calculator is what the calculator can't do: judgement. 'Every install surveyed properly - no algorithm guessing at your flue run' is a stronger pitch than a worse version of their tool.
Sell what the giants structurally can't
The national model has fixed weaknesses. Your site should press on every one of them:
- The same person quotes, fits and answers the phone afterwards - name and photo on the site
- A proper survey before a firm price, not a webform guess with 'subject to survey' small print
- Aftercare from the installer, not a ticket queue - the annual service relationship is yours
- Local reputation you can check: real installs, real streets, your van in the photo
- Honest price ranges on the site, so researchers can benchmark you against the calculator quote they already have
The website that carries that message
Boiler customers research hard, so this site is built for comparison shoppers: an installation page with honest ranges, your brand accreditations and warranty years, install photos, and a clear 'how my process works' section that makes the survey a feature rather than a delay.
Fixed pricing as always - £595 one-off or managed from £795 - scoped through the enquiry form within one working day. And if you want the jobs the calculators never see, Planning Leads surfaces approved extensions and conversions in your area - all needing heating - as a weekly email with letter templates included.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
How do I compete with BOXT and the online boiler companies?+
Not by imitating them. Sell what their model can't deliver: a proper survey, the same person quoting and fitting, aftercare from the installer, and honest local pricing. Your website should make those differences explicit rather than hiding them behind a worse version of their calculator.
Should I put an instant quote calculator on my boiler website?+
Usually not. Without call-centre backup and standardised fitting teams, a DIY calculator produces prices you'll regret honouring. Honest price ranges plus a fast response to enquiries converts the same researchers with none of the risk.
What should a boiler installation page include?+
Honest price ranges, which brands you fit and the warranties they unlock, real install photos, your Gas Safe number, and a short explanation of your process from survey to fitting. That's everything a comparison shopper needs to shortlist you.
How much does a boiler installer website cost?+
£595 one-off with full ownership, £795 plus £49 a month managed, or £1,195 plus £49 a month with after-hours triage. Scope and fixed price within one working day of filling in the enquiry form.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.