Websites for gas engineers: Gas Safe front and centre
Gas work is the most trust-sensitive corner of the trade, and the websites mostly don't reflect it. I've looked at a lot of gas engineer sites while building for this trade from Glasgow, and the pattern repeats: the Gas Safe number - the single strongest trust signal a gas engineer owns - sits in tiny footer text, while the top of the page burns its best space on a generic slogan.
Gas Safe website design isn't a design style, it's a priority order: registration and identity first, services second, decoration last. Here's what that looks like on a site that wins landlord and homeowner gas work.
What Gas Safe website design actually means
Customers can't judge gas work quality, so they judge checkability. The site's job is to make checking you effortless:
- Gas Safe registration number in the header area, linked so it can be verified on the register in one tap
- Your name and photo matching what the register shows - anonymous sites lose gas work
- The specific gas work you do: boilers, cookers, fires, landlord safety certificates - named, not implied
- Landlord gas safety certificate work given its own page if you do it - landlords search for it directly and are repeat customers
The lead-buying trap gas engineers fall into
Because gas work is high-value, gas engineers are prime targets for lead platforms - and here's my honest view: paying for shared Checkatrade leads is a race to the bottom. The same enquiry is sold to three or four engineers, whoever quotes cheapest and fastest wins, and the platform takes its cut either way. You're funding a bidding war against yourself.
A website you own is the opposite economics: it costs the same whether it brings you one job or fifty, nobody else gets the enquiry, and the customer arrived already choosing you rather than comparing you.
Owned leads, two ways
The site catches people searching for a gas engineer. Planning Leads finds the work before anyone searches: a weekly email digest of approved planning applications in your area - extensions and conversions that all need gas work moved, capped or extended - each with a letter template you can post to the homeowner directly.
Both come from the same place: the plumbing and gas websites service, fixed prices from £595, scoped through the enquiry form within one working day.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
Should my Gas Safe number be on my website?+
Prominently, yes - header or top of the home page, ideally linked to your entry on the Gas Safe register so visitors can verify it in one tap. It's the strongest trust signal a gas engineer has, and burying it in the footer wastes it.
What is Gas Safe website design?+
Shorthand for building a gas engineer's site around checkability: registration number visible and verifiable, your identity matching the register, and your specific gas services named. It's a priority order rather than a visual style.
Should gas engineers pay for Checkatrade or lead platforms?+
Our honest view: shared leads are a race to the bottom - the same enquiry sold to several engineers, won on price. A website you own brings unshared enquiries at fixed cost. If you do use platforms, a strong site still improves your conversion from them, since customers check you out either way.
Do landlords look for gas engineers online?+
Constantly - landlord gas safety certificates are legally required annually, and landlords with several properties are the best repeat customers in gas work. A dedicated landlord certificates page with clear pricing captures searches most gas engineer sites miss.
How much does a gas engineer website cost?+
£595 as a one-off build you own outright, £795 plus £49 a month managed, or £1,195 plus £49 a month with after-hours enquiry triage. Fixed scope and price agreed in writing before any work starts.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.