Websites for heating engineers who want better boiler work
Heating engineers sit in a strange spot online: the work is higher-value than general plumbing - boiler swaps, full systems, power flushes - but most heating engineer websites read exactly like general plumber sites with the word 'heating' sprinkled in. The customers researching a £2,500 boiler installation notice the difference, because they research harder than any emergency customer ever will.
A heating engineer's website has to do something a plumber's site doesn't: survive comparison. Your visitor has three tabs open. This page covers what makes yours the one they ring.
Stop saying you install every brand
Here's the contrarian bit, and I mean it: 'we install all brands' hurts you. It reads as 'no particular relationship with any manufacturer, no extended warranties to pass on, no depth'. The engineers winning the best boiler work say the opposite - 'I install Worcester Bosch and Vaillant' - because picking two brands signals judgement, unlocks manufacturer accreditation logos, and usually means longer warranties for the customer.
Your website should commit the same way. A page that says what you fit, why you chose it, and what warranty the customer gets beats a page that promises everything to everyone.
What a heating engineer's site needs that a plumber's doesn't
The research-heavy customer needs more substance before they'll ring. That doesn't mean a bloated site - it means the right substance in few pages:
- A boiler installation page with real prices or honest price ranges - hiding prices loses researchers
- Manufacturer accreditations and the warranty years they unlock, stated plainly
- Gas Safe registration number where it can be checked, not buried in the footer
- Photos of your actual installs - a tidy pipe run sells better to this customer than any slogan
- A servicing page, because the £90 annual service is the relationship that leads to the £2,500 replacement
Built by someone who only does trade sites
I build websites exclusively for UK plumbers and heating engineers - the full service and pricing is here. Fixed prices: £595 one-off with full ownership, or managed from £795 plus £49 a month so you never touch it.
And because heating work is exactly what shows up in planning applications - extensions and loft conversions all need heating extended or upgraded - the Planning Leads digest pairs naturally: a weekly email of approved applications in your area, with letter templates ready to personalise.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
What should a heating engineer's website include?+
A dedicated boiler installation page with honest pricing, your chosen brands and the warranties they unlock, your Gas Safe number, real installation photos and a servicing page. Depth on a few pages beats thin coverage of everything.
Should I put boiler prices on my website?+
Yes - at least honest ranges. Boiler customers research hard, and sites that hide prices get closed in favour of ones that don't. A range like 'combi swaps typically £1,900-£2,400 installed' filters out bargain hunters and builds trust with everyone else.
Is it better to specialise in certain boiler brands?+
Commercially, usually yes. Committing to one or two brands unlocks manufacturer accreditation, longer warranties to offer, and a clearer sales story. 'We install all brands' sounds flexible but reads as unaccredited.
How much does a heating engineer website cost?+
Same as our plumber builds: £595 one-off where you own everything, £795 plus £49 a month managed, or £1,195 plus £49 a month with after-hours triage. Scope and fixed price within one working day of the enquiry form.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.