Websites for commercial plumbers: built to pass the check
Commercial plumbing enquiries don't behave like domestic ones. The person visiting your site is a facilities manager, a letting agent, a site manager or a contracts buyer - and they're not panicking about a leak, they're checking whether you're safe to put in front of their boss. Your website isn't selling to them; it's being audited by them.
That changes what the site needs to do. A domestic plumber site converts urgency; a commercial plumber site passes due diligence. Most sites in this niche try to do both with the same page and do neither well.
What the commercial buyer is actually checking
Here's an opinion that saves commercial plumbers money: a glossy brochure site doesn't win commercial work - checkable credentials do. The buyer scans for evidence they can forward to someone else as justification for choosing you:
- Accreditations stated plainly: Gas Safe (commercial categories if you hold them), CHAS, SafeContractor, Constructionline - whatever you have
- Insurance levels in writing - commercial buyers need the public liability figure before they'll shortlist you
- Evidence of similar contracts: sector names and job types, even where clients can't be named
- Response and reporting basics: planned maintenance, reactive callouts, certificates issued - the operational language they expect
- A named person with a direct line - procurement hates generic contact forms
Domestic and commercial need separate paths
If you do both, the site should split visitors at the front door: homeowners one way, commercial enquiries the other. Mixing them weakens both - the facilities manager reads 'burst pipe? call now!' and decides you're a domestic outfit; the homeowner reads 'planned preventative maintenance schedules' and glazes over.
A commercial page can also carry a longer enquiry form - site address, scope, timescales - because this visitor expects process. The same form that would kill a domestic enquiry reassures a commercial one.
Priced like a trade site, not a corporate one
Agencies hear 'commercial' and triple the quote. The build is the same discipline: £595 one-off or managed from £795 plus £49 a month, with the commercial credibility structure included where it fits your business. Scope and price within one working day via the enquiry form.
Worth knowing too: Planning Leads covers commercial applications as well - change of use, new commercial units, larger residential schemes all pass through the same public planning portals, and arrive in the same weekly email digest.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
What should a commercial plumber website include?+
Checkable credentials front and centre: accreditations, insurance levels, commercial Gas Safe categories, sector experience and a named contact. The commercial buyer is compiling justification for choosing you - give them everything they need to forward.
Should I separate domestic and commercial on my website?+
Yes - separate pages at minimum, ideally a split at the top of the home page. The two audiences read completely differently, and copy that converts one actively repels the other.
Do commercial clients really check plumber websites?+
More thoroughly than any domestic customer. Before a facilities manager or contracts buyer shortlists you, someone checks your site for accreditations, insurance and evidence of similar work - often to justify the choice internally. No site, or a thin one, quietly fails that check.
How much does a commercial plumber website cost?+
The same fixed prices as all our trade builds: £595 one-off with full ownership, £795 plus £49 a month managed, or £1,195 plus £49 a month with after-hours triage. 'Commercial' doesn't triple the price here.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.