Websites for underfloor heating installers
Underfloor heating sits in a sweet spot most of the trade doesn't notice: the customers research more than any other plumbing customer, the projects are planned months ahead, and almost no UFH installer has a website that takes the specialism seriously. The few who do are quietly collecting the best-informed, best-funded customers in domestic heating.
If UFH is your specialism - wet systems in new builds and extensions, retrofit overlay, screed jobs - this page covers what your website should do that a general plumbing site can't.
The UFH customer reads everything
Someone speccing underfloor heating for an extension has usually been reading for weeks - system types, floor build-ups, running costs, screed drying times. A thin 'we also do underfloor heating' line on a general site loses this customer instantly; they can tell within a paragraph whether you actually know the difference between an overlay board and a staple system.
I'd rather see a UFH installer with three detailed pages than fifty shallow ones. Depth is the whole sell here: one page on new-build and extension wet systems, one on retrofit options with honest floor-height talk, one on what happens during an install. That's enough to outrank and outconvert nearly every competitor in a typical area.
Answer the questions they arrive with
UFH researchers bring specific questions, and the site that answers them plainly wins the enquiry:
- Wet vs electric, and where each genuinely makes sense - honest trade-offs read as competence
- Floor height implications for retrofit - the number one deal-breaker question
- Rough cost per square metre ranges - researchers benchmark constantly and skip sites that hide numbers
- How UFH pairs with heat pumps and modern boilers - increasingly the reason for the project
- Screed, drying times and floor finishes - the practical details that show you've done it
Planned work, found early
UFH work lives inside exactly the projects that pass through planning portals: extensions, new builds, big renovations. Which makes Planning Leads unusually strong for this specialism - a weekly email digest of approved applications in your area, filtered for relevance, with letter templates included. A letter arriving while the project is still on paper, from a specialist installer, lands at the perfect moment.
The website side is our standard fixed pricing - £595 one-off or managed from £795 - with the UFH depth structure built in. Start at the enquiry form; scope and price within one working day.
Three ways to get your site built.
Fixed prices, agreed in writing before any work starts. No VAT added.
One-off build
We build it, you own it. No monthly fee, no strings. Hosting set up in your name.
Get a quote →Managed
We build it, host it, maintain it and make your edits. You never touch a dashboard.
Get a quote →Managed + triage
Everything in Managed, plus an after-hours triage system that sorts urgent enquiries from ones that can wait.
Get a quote →Full details, add-ons and what's included: the plumbing websites service
The only web designer who also finds you the jobs.
Your site is built by the same person who runs Planning Leads - a weekly email digest of approved planning applications in your area, filtered for plumbing work, with a ready-to-personalise letter template for every lead.
Questions plumbers ask us.
What should an underfloor heating installer's website include?+
Depth over breadth: separate pages for new-build/extension wet systems and retrofit options, honest cost-per-square-metre ranges, floor height and screed practicalities, and how UFH pairs with heat pumps. The UFH customer researches hard and rewards substance.
Should I publish underfloor heating prices?+
Ranges, yes - per square metre supply-and-fit ranges by system type. UFH researchers benchmark everything, and sites without numbers get closed. Exact quotes stay with the survey; ranges earn you the enquiry.
Is underfloor heating a good niche for a plumber?+
One of the best: planned high-value projects, research-driven customers, weak online competition in most areas, and a natural fit with heat pump work as that market grows. A specialist site plus early access to planning applications covers both ends of it.
How do I find underfloor heating jobs before they go out to quote?+
UFH work hides inside extensions and new builds - all public in council planning portals weeks before contractors are chosen. Our Planning Leads digest emails you approved applications in your area weekly, with letter templates so you can reach the homeowner first.
Tell us about your business.
Your trade, your area, the jobs you want more of. You'll have a scope and a fixed price within one working day - no calls unless you want one, no obligation.